The world of events post-pandemic. How do events in the post-COVID era look like?
Virtual events, possibilities, and limitations.
The new face of events – hybrid events.
The future of online and hybrid events
The situation related to the pandemic has been a tremendous challenge for the economy. The rapidly increasing number of infections led to the closure of schools, shopping centers, and cultural institutions, and all planned events were canceled. Fortunately, the event industry managed to weather the crisis and quickly recognized the wide range of possibilities offered by organizing events online. Virtual and hybrid events have firmly established themselves in our daily lives and currently enjoy the same, if not greater, interest than traditional offline events. The time of lockdowns and restrictions has taught us that we can make meaningful use of new technologies in an increasingly digitalized world. Nevertheless, we all miss normality and crave the opportunity to participate in real, live meetings. From a global perspective, it can be expected that online and hybrid events will probably stay with us permanently, constituting an attractive alternative to events in the physical world. It is quite possible that there will also be situations, such as a global pandemic, in which virtual events will be the only option.